Kürzel aus dem Internet-Marketing: kurz und bündig
Im Online-Marketing und im Webdesign gibt es viele Abkürzungen. Kennen Sie alle wichtigen Begriffe? Einige kann man sich gut merken, da man sie fast täglich verwendet. Aber was ist mit den Abkürzungen, die man nur gelegentlich verwendet?
Informationen gemäss Stand vom 30.10.2023
Bild: Pixabay / geralt / Pixabay-Lizenz
A B C D E F G H I K L M N O P R S T U V W Zahlen
A
AIDA
Attention Interest Desire Action
AFK
Away from keyboard
AR
Augmented Reality
ASAP
As soon as possible
B
B2B
Business to business
BERT
Bidirectional Encoder Representations from Transformers
BOFU
Bottom of the Funnel
BYOD
Bring Your Own Device
C
CAC
Customer Acquisition Costs
CC
Carbon-Copy
CDN
Content Delivery Network
CES
Customer Effort Score
CLS
Cumulative Layout Shift
CLV
Customer Lifetime Value
COPE
Corporate Owend, Personally Enabled
CPA
Cost Per Action
CPC
Cost Per Click
CPCV
Cost Per Completed View
CPL
Cost Per Lead
CPM
Cost Per Mille
CPO
Cost Per Order
CRM
Customer Relationship Management
CRO
Conversion Rate Optimization
CTA
Call To Action (Handlungsaufforderung)
CTR
Click-Through Rate
CVO
Customer Value Optimization (Kundenwertoptimierung)
D
DCO
Dynamic Creative Optimization
DKIM
Domain Keys Identified Mail
DMA
Digitale Marketing Automatisierung
E
ECPM
Effective Cost Per Mille
EMV
Emotional Marketing Value
EPC
Earnings Per Click
EPHC
Earnings Per Hundred Clicks
EPV
Earn Per Visitor
F
FAQ
Frequently Asked Questions
FID
First Input Delay
FLEDGE
Locally-Executed Decision over Group
FLOC
Federated Learning of Cohorts
FMP
First Meaningful Paint
FOMO
Fear of Missing Out
FTP
File Transfer Protocol
FYI
For your information
G
GDN
Google Display Netzwerk
GDPR
General Data Protection Regulation
GIF
Graphical Interchange Format
GMB
Google My Business
H
HARO
Help a reporter out
Hippo
Highest Paid Persons Opinion
HPCF
High-Performance-Content-Formaten
HTML5
HyperText Markup Language
HSTS
HTTP Strict Transport Security
I
IaaS
Infrastructure as a Service
ICANN
Internet Corporation for Assigned Names and Numbers
IOT
Internet of Things
SP
Internet Service Provider
K
KISS
Keep it short and simple
L
LBS
Location Based Services
LCP
Largest Contentful Paint
LRS
Lifetime Revenue Share
LSO
Latent Semantische Analyse
LTV
Life Time Value
M
MOOCS
Massive Open Online Courses
MOFU
Middle of the Funnel
MPEG
Moving Pictures Expert Group
MPI
Marketplace Intelligence
N
NPS
Net Promoter Score
O
OPS
Onpage Score
OPI
Organic Performance Index
OPML
Outline Processor Markup Language
OT
Off topic
OTO
One Time Offer
OVI
Online Value Index
P
PaaS
Platform As A Service
PBN
Private Blog Network
PEI
Page Efficiency Index
PPC
Pay-per-Click
PPI
Pay per Impression
PPL
Pay Per Lead
PPPP
Picture, Promise, Prove, Push
PPS
Pay Per Sale
R
RFID
Radio Frequency Identification
RGP
Redemption Grace Period
RLSA
Remarketing Lists for Search Ads
ROAS
Return On Advertising Spend
ROI
Return On Investment
S
SaaS
Software as a Service
SEA
Search Engine Advertising
SEM
Search Engine Marketing (Suchmaschinenmarketing)
SEO
Search Engine Optimization (Suchmaschinenoptimierung)
SERP
Search Engine Results Page
SLAService-Level-Agreement
T
TKP
Tausenderkontaktpreis
TLD
Top-Level-Domain
TTI
Time to Interactive
U
USP
Unique Selling Proposition
UVP
Unique Value Proposition
V
VSL
Video Sales Letter
VTR
Video Trough Rate
W
W3C
World Wide Web Consortium
Zahlen
2FA
2-Faktor-Authentifizierung