Online-Marketing-Abkür­zungen

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Kürzel aus dem Inter­net-Marke­ting: kurz und bündig

Informationen gemäss Stand vom 26.4.2021

Im Online-Marke­ting und im Webdesign gibt es viele Abkür­zungen. Kennen Sie alle wichtigen Begriffe? Einige kann man sich gut merken, da man sie fast täg­lich ver­wendet. Aber was ist mit den Abkür­zungen, die man nur gelegent­lich braucht?

Vokabular, Glossar, Fachwörter

Bildquelle von Pixabay / geralt / Pixabay-Lizenz

A   B   C   D   E   F   G   H   I   K   L   M   N   O   P   R   S   T   U   V   W   Zahlen

A

AIDA
Attention Interest Desire Action

AR
Augmented Reality

B

BCC
Blind-Carbon-Copy

BERT
Bidirectional Encoder Representations from Transformers

BOFU
Bottom of the Funnel

BYOD
Bring Your Own Device

C

CAC
Customer Acquisition Costs

CC
Carbon-Copy

CDN
Content Delivery Network

CES
Customer Effort Score

CLS
Cumulative Layout Shift

CLV
Customer Lifetime Value

CMS
Content-Management-System

COPE
Corporate Owend, Personally Enabled

CPA
Cost Per Action

CPC
Cost Per Click

CPCV
Cost Per Completed View

CPL
Cost Per Lead

CPM
Cost Per Mille

CPO
Cost Per Order

CRM
Customer Relationship Management

CRO
Conversion Rate Optimization

CSS
Cascading Style Sheets

CTA
Call To Action (Handlungsaufforderung)

CTR
Click-Through Rate

D

DC
Duplicate Content

DCO
Dynamic Creative Optimization

DKIM
Domain Keys Identified Mail

DMA
Digitale Marketing Automatisierung

DMP
Data Management Plattformen

DSGVO
Datenschutz-Grundverordnung

DSL
Digital Subscriber Line

E

ECPM
Effective Cost Per Mille

EMV
Emotional Marketing Value

EPC
Earnings Per Click

EPHC
Earnings Per Hundred Clicks

EPV
Earn Per Visitor

F

FAQ
Frequently Asked Questions

FID
First Input Delay

FLEDGE
Locally-Executed Decision over Group

FLOC
Federated Learning of Cohorts

FMP
First Meaningful Paint

FOMO
Fear of Missing Out

FTP
File Transfer Protocol

G

GDN
Google Display Netzwerk

GDPR
General Data Protection Regulation

GIF
Graphical Interchange Format

GMB
Google My Business

H

HARO
Help a reporter out

Hippo
Highest Paid Persons Opinion

HPCF
High-Performance-Content-Formaten

HTML5
HyperText Markup Language

HSTS
HTTP Strict Transport Security

HTTPS
Hypertext Transfer Protocol Secure

I

IaaS
Infrastructure as a Service

ICANN
Internet Corporation for Assigned Names and Numbers

IOT
Internet of Things

SP
Internet Service Provider

K

KPI
Key Performance Indicator

L

LBS
Location Based Services

LCP
Largest Contentful Paint

LRS
Lifetime Revenue Share

LSO
Latent Semantische Analyse

LTV
Life Time Value

M

MOOCS
Massive Open Online Courses

MOFU
Middle of the Funnel

MPEG
Moving Pictures Expert Group

MPI
Marketplace Intelligence

N

NPS
Net Promoter Score

O

OPS
Onpage Score

OPI
Organic Performance Index

OPML
Outline Processor Markup Language

OTO
One Time Offer

OVI
Online Value Index

P

PaaS
Platform As A Service

PBN
Private Blog Network

PEI
Page Efficiency Index

PHP
PHP Hypertext Preprocessor

PLR
Private Label Right

PNG
Portable Networks Graphics

PPC
Pay Per Click

PPI
Pay per Impression

PPL
Pay Per Lead

PPPP
Picture, Promise, Prove, Push

PPS
Pay Per Sale

R

RFID
Radio Frequency Identification

RGP
Redemption Grace Period

RLSA
Remarketing Lists for Search Ads

ROAS
Return On Advertising Spend

ROI
Return On Investment

RON
Run of Network

RoS
Run of Site

RTA
Realtime Advertising

RTB
Realtime Bidding

S

SaaS
Software as a Service

SEA
Search Engine Advertising

SEM
Search Engine Marketing (Suchmaschinenmarketing)

SEO
Search Engine Optimization (Suchmaschinenoptimierung)

SERP
Search Engine Results Page

SLA
Service Level Agreement

SOV
Share of Voice

SPF
Sender Policy Framework

SSI
Server-Side-Includes

SSP
Supply Side Plattformen

SVG
Scalable Vector Graphics

T

TKP
Tausenderkontaktpreis

TLD
Top Level Domain

TTI
Time to Interactive

U

UAP
Unique Advertising Proposition

UGC
User Generated Content

URL
Uniform Ressource Locator

USP
Unique Selling Proposition

UVP
Unique Value Proposition

V

VOIP
Voice Over IP

VPN
Virtual Private Network

VR
Virtual Reality

VSL
Video Sales Letter

VTR
Video Trough Rate

Zahlen

2FA
2-Faktor-Authentifizierung